Amid post-cookie confusion, Amazon plans to launch an identifier of its own

Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more business for its own DSP.

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Chief Commerce Strategy Officer @PublicisGroupe; Host of Jason & Scot E-commerce Podcast; Digital commerce, retail SME; @Forbes contributor (opinions=mine)

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Invented Telebell; predecessor to Ring ‘88. Launched 1st PC Predictive Dialer Europe '99. Google Partner '02. Last place Good Judgment Project. Working on #AI.

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Integrated marketing agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), Paid Social Media & analytics.

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Bostonian in London. Marketer, Speaker & Author, The Laws of Brand Storytelling. Passionate about tech, travel, living your best life! https://t.co/Vk5ad6o0xd

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Product Marketer & Storyteller. #Programmatic. B2B. Data Privacy. #AdTech. Director PMM @InMobi for Audiences, Data and Identity; Previously @yahoo @kinesso

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Profitable brand scaler | $1B+ DTC revenue | $250M+ managed ad spend | Current: Head of Acquisition @wearkizik | Former: @TraegerGrills, @Purple

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