Is AI Visibility a Marketing BoonDoggle?
Should every marketer be putting 80% of their effort into AI visibility? Should we be throwing billions at tracking AI recommendations? Should companies restructure their budgets around appearing…
What Pokemon Pokopia Taught Me About the Future of Marketing
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce…
Audience Research Newsletter: Counterintuitive Marketing Strategies; You Need a Bad Guy; Hidden Gems
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
Algorithms Don’t Just Happen to Us — We Train Them.
Everyone’s really mad about iced coffee right now. “Don’t bring it to job interviews!” one Fortune 500 recruiter said. “Shut up, you bootlickers!” Starbies…
How We’d Market a $400 Skincare Device Before Black Friday
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer…
The Best Persona Tool On the Web Is Now Live
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
Does Your Website Still Matter in the Zero-Click Era?
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
The BRAND New V3 of SparkToro Is Here
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
NEW: Brand Affinity is Now Live in SparkToro Reports
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with…
7 Reasons Every Marketing Team Should Monitor Brand Mentions
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade,…