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How SparkToro's Tool Works

How does SparkToro know what an audience pays attention to? SparkToro builds its audience data from two primary sources of public and aggregated information: Clickstream data. Anonymized, aggregated data from large panel…
What networks and websites does SparkToro cover? For any audience you research, SparkToro surfaces the sources that audience pays attention to across several areas: Demographics such as gender, age, job title,…
What languages and geographies does SparkToro cover? SparkToro currently covers English-language audiences in the United States, Canada, and the United Kingdom. We hope to expand to additional countries in 2027. Y…
How much data does SparkToro analyze? SparkToro's audience data is built from a large, continuously refreshed base of anonymized clickstream data, combined with public LinkedIn profiles. Rather than…
How does SparkToro handle privacy and personal information? SparkToro is built on anonymized, aggregated clickstream data and public LinkedIn profiles. The clickstream data we use is anonymized and combined across large…
How does SparkToro handle uploaded email lists? When you upload a list of email addresses to SparkToro, the file is processed entirely in memory for real-time matching. Your emails are matched against SparkTo…

Using Your SparkToro Account

What is a report, and how do reports work? A report is a single audience query you run in SparkToro (for example, an audience you describe in your own words, or the people who follow an account, talk abo…
Where can I find my past reports? Every audience research report you run is saved to your account automatically. To find them, open the Projects page, where your reports are listed and can be or…
How do I add collaborators or teammates to my account? You can invite teammates to collaborate inside your SparkToro account. From your account settings, open the Account Members section and click Invite Member. In…
Does SparkToro offer product demos? SparkToro does not currently offer live, one-on-one product demos. Instead, we have made it easy to get up to speed on your own, usually in just a few minutes:…
Can I download reports with my own branding? Custom-branded report downloads are an Agency plan feature. On the Agency plan, you can add your own logo and download graphs without SparkToro branding. On the…
How do I delete my account? To permanently delete your account, first cancel your subscription if you are on a paid plan, then request deletion from your account settings. If you do not se…

Billing & Payments

Do you offer a free trial of the plans? No, SparkToro does not offer free trials of any of its plans. However, you can use a free account that gives you access to limited features and allows you to se…
How do I update my billing information? You can update your payment method and billing details yourself from your account billing page. From there you can change the card on file and update your billi…
Can I pay for my subscription with a purchase order? Currently, SparkToro only accepts payments via credit card for our plans. We do not have the capability to process purchase orders or other payment methods onli…
How do I upgrade, downgrade, or cancel my plan? You can change your plan at any time from your account billing page. Upgrading takes effect immediately so you get more reports and seats right away. Downgradin…
How do I cancel my subscription? You can cancel your subscription yourself in a few seconds, no need to call or email anyone: Go to your account billing page. Click the Cancel Subscription link…
What should I do if I want a refund after my subscription has renewed? If your subscription has renewed and you wish to request a refund, simply contact our support team. We can cancel your subscription and process a refund if you…

Tips for Improving Your Audience Research

How do I improve my audience research? A few tips for getting sharper, more useful results: Start broad, then narrow. Run a wide report first to see the landscape, then try a more specific query to z…

Interpreting Data from SparkToro

How do I read and interpret a SparkToro report? A SparkToro report describes the audience you researched across several sections: their demographics, the social accounts they follow, the websites they visit,…
How accurate is SparkToro's data, and how should I think about bias? SparkToro's data is built by sampling and aggregating large-scale clickstream data and public LinkedIn profiles. Like any sample-based research, it is direction…
How often is the audience research data updated? SparkToro performs rolling updates throughout the day. Different sets of data update at different frequencies. For instance, YouTube and podcast data is fully r…
Can I access personal contact data for my audience? No. SparkToro does not provide personal contact information, such as names, email addresses, or phone numbers, for the people in an audience. All of our data is…
What should I do if my results look unexpected? If your results look off or unexpected, try the Describe Your Audience option. A clear, specific description of your target audience often produces more accurat…

Troubleshooting

Troubleshooting common issues Most issues clear up with a couple of quick steps. Try these first, then contact us if you are still stuck. Quick fixes to try first Log out and back in. This r…
Why am I seeing 'creating reports faster than usual'? If you saw a message like "You're creating reports faster than usual — please wait a moment and try again," SparkToro briefly slowed your account down…

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