3 Big Martech Innovation Themes in 2022

Hello, 2022! Or document.write('Hello, 2022!') to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let's jump in to the martech topics I expect will shape 2022. Now, it's true, I'm generally quite skeptical of 'predictions' and therefore reluctant to label this post as such. But since I spend my days deep in martech — long